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Joan Fontrodona ;Universia Business Review 2011, (30)

Autor: Steven P. MacGregor



Universia Business Review ISSN: 1698-5117 Portal Universia S.A. España MacGregor, Steven P.; Fontrodona, Joan Strategic CSR for SMEs: paradox or possibility? Universia Business Review, núm.
30, 2011, pp.
80-94 Portal Universia S.A. Madrid, España Disponible en: Cómo citar el artículo Número completo Más información del artículo Página de la revista en Sistema de Información Científica Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto Strategic CSR for SMEs: paradox or possibility?* Una RSE estratégica para las Pymes: ¿una paradoja o una posibilidad? 80 1.
Introduction Steven P.
MacGregor1 Investigador Asociado Center for Business in Society (CBS) IESE Business School – Universidad de Navarra  Joan Fontrodona Profesor y Director del Departamento de Ética Empresarial IESE Business School – Universidad de Navarra  JEL CODES: L1, L25 In this paper we investigate the relationship between CSR and strategy for the small and medium sized enterprise (SME) based on several research and consulting projects the past five years.
There has been an increasing call in the CSR field to move beyond words (Fontrodona 2005) and costs, and for CSR to become rooted in the strategy of the firm (Porter and Kramer 2006, Davis 2005) so that it may help to generate sustainable value.
Michael Porter, as an economist, has helped to increase dialogue in the space between CSR and competitiveness.
Regardless of some of the recent criticism (Economist 2011) of his shared value concept (Porter and Kramer 2011) his work helps promote a greater exploration of how CSR (or sustainability in general) can help to generate economic value in the longer term, often from contributors who normally work outside the CSR space.
However, f...

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