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University of Stellenbosch.Pitt, Leyland Simon Fraser University, Vancouver.Nel, Deon Deakin University, Melbourne.Wallström, Åsa Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. 2009 (English)In: Corporate Ownership & Control, ISSN 1727-9232, E-ISSN 1810-3057, Vol. 6, no 2, 246-254 p.Article in journal (Refereed) Published

Abstract [en] : This study analyses the ethics policies of the world's four largest oil companies, as communicated on their websites, using the Leximancer approach. The text contained in the ethics policies of these firms was used in a content analysis and then mapped. This article illustrates a powerful, but simple and relatively inexpensive way for executives and corporate governance scholars to examine ethics policies, particularly as they are communicated online. The intent is to demonstrate a research and analysis method. The major contribution of this study is the use of a new research approach and set of tools that ethics researchers, policy makers and managers can exploit. The technique is easy to use, and the results are similarly straightforward to interpret.

Place, publisher, year, edition, pages: 2009. Vol. 6, no 2, 246-254 p.

Research subject: Industrial Marketing

Identifiers: URN: urn:nbn:se:ltu:diva-11566Local ID: a91a14e0-134a-11de-9768-000ea68e967bOAI: diva2:984516

Note: Validerad; 2009; 20090318 (asa_w)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

Autor: Terblanche, Nic


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