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Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.Forssell, Jenny Luleå University of Technology, Department of Business Administration, Technology and Social Sciences. 2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Abstract [en] : The raising awareness of sustainable strategies within businesses has resulted in corporations becoming more conscious of sustainable development. As concerns about the environment and global climate change increases with carbon emissions as a cause, companies are now considering the extent of their emissions, their so-called carbon footprint. Due to the fact that organizations are starting to recognize the need to engage in sustainability initiatives; it is integral to success to communicate that they are doing so.This research therefore attempts to provide a better understanding of how international corporations communicate their carbon footprint to key stakeholders. To reach this purpose, three research questions was stated. Based on these questions, a literature review was conducted, resulting in a conceptual framework which guided the data collection. Methodologically, a cross-case analysis has been conducted on three international corporations, LKAB, DIAB Group AB and BillerudKorsnäs. The case study included qualitative semi-structured interviews with sustainability- and communication managers and a content analysis of information available through the corporations’ communication channels. The analysis showed that neither of the three corporations have a clear strategy for their carbon footprint communication. The corporations have implemented sustainability and carbon emissions well within the organization, but they only communicate this to a small extent externally. Through this, there is a difficulty in involving stakeholders in questions regarding the corporations’carbon footprint and allowing this dialogue to be included in the communication. The findings indicate that it is important to let sustainability be a part of the overall communication and to focus on what the company see value in. Finally, we have come to the conclusion that better strategies are needed in order for corporations to communicate their carbon footprint more effectively to stakeholders, as well as methods for how companies can report their carbon footprint to a greater extent.

Place, publisher, year, edition, pages: 2017.

Keyword [en] : Sustainability, carbon footprint, international corporations, stakeholder communication, corporate sustainability communication.

National Category : Business Administration

Identifiers: URN: urn:nbn:se:ltu:diva-64243OAI: oai:DiVA.org:ltu-64243DiVA: diva2:1112102

Subject / course: Student thesis, at least 15 credits

Educational program: Business Administration, bachelor's level

Supervisors : Kordestani, Arash, UniversitetslektorLuleå University of Technology, Department of Business Administration, Technology and Social Sciences.

Examiners : Ek Styvén, Maria, Biträdande professorLuleå University of Technology, Department of Business Administration, Technology and Social Sciences. Available from: 2017-07-06 Created: 2017-06-19 Last updated: 2017-07-06Bibliographically approved



Autor: Hansson, Emma

Fuente: http://ltu.diva-portal.org/







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