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Hashmi, Yaqoob 2005 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Abstract [en] : Customer's loyalty is becoming an area of great interest for companies. The rapid development of technology and internet has diverted company's direction to retain e-loyalty. Customer loyalty has a direct impact on the revenue and profitability of a company. The website interface plays an imperative role in customer e-loyalty. An interactive and content full website creates added value and highly motivate customer repeated visits (Thelwall, 2000). In first chapter, we will briefly discuss the concept of customer e-loyalty and importance of website design in Business to Consumer (B2C) context and why customer eloyalty and effective website design is essential for company's long-term profitability.

Place, publisher, year, edition, pages: 2005.

Keyword [en] : Social Behaviour Law, e-loyalty, e-commerce, webdesign

Keyword [sv] : Samhälls-, beteendevetenskap, juridik

Identifiers: URN: urn:nbn:se:ltu:diva-58524ISRN: LTU-PB-EX--05/05--SELocal ID: f1a00753-4624-4c6a-a4f4-08628a0ded87OAI: oai:DiVA.org:ltu-58524DiVA: diva2:1031912

Subject / course: Student thesis, at least 30 credits

Educational program: Electronic Commerce, master's level

Examiners : Wallström, Åsa

Note: Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Autor: Asim, Muhammad

Fuente: http://ltu.diva-portal.org/

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