Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approachReportar como inadecuado


Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approach


Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approach - Descarga este documento en PDF. Documentación en PDF para descargar gratis. Disponible también para leer online.

Publication Date: 2015-05-28

Journal Title: Tourism Management

Publisher: Elsevier

Volume: 51

Pages: 96-102

Language: English

Type: Article

This Version: AM

Metadata: Show full item record

Citation: Arenoe, B., van der Rest, J. I., & Kattuman, P. (2015). Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approach. Tourism Management, 51 96-102. https://doi.org/10.1016/j.tourman.2015.04.007

Description: This is the author accepted manuscript. The final version is available from Elsevier via http://dx.doi.org/10.1016/j.tourman.2015.04.007

Abstract: This paper explores a game-theoretically founded approach to conjoint analysis that determines equilibrium room rates under differentiated price competition in an oligopolistic hotel market. Competition between hotels is specified in terms of market share functions that can be estimated using multinomial logit models of consumer choice. The approach is based on choice-based conjoint analysis that permits the estimation of attributes weights (“part-worths”) for an additive utility formulation of the utility function. From this, room rates that equilibrate the market, conditioned on the differences in services and facilities offered by competing hotels, can be determined. The approach is illustrated by an example.

Keywords: game theory, equilibrium, conjoint analysis, pricing, revenue management, hotel, room, attributes

Identifiers:

External DOI: https://doi.org/10.1016/j.tourman.2015.04.007

This record's URL: https://www.repository.cam.ac.uk/handle/1810/256891



Rights: Attribution-NonCommercial-NoDerivatives 4.0 International

Licence URL: http://creativecommons.org/licenses/by-nc-nd/4.0/





Autor: Arenoe, Bjornvan der Rest, Jean-Pierre I.Kattuman, Paul

Fuente: https://www.repository.cam.ac.uk/handle/1810/256891



DESCARGAR PDF




Documentos relacionados