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Social Everything Comes of Age - . Libro para leer gratis online y descargar en PDF. Fuente: Universidad Rafael Landívar - Guatemala


Introducción



CONNECT BY PAUL GREENBERG Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business A B O U T F I V E Y E A R S A G O, we set out to define what we called CRM 2.0.
We set up a wiki and enlisted about 300 leading lights in the CRM world—from CEOs and influencers to analysts and journalists to practitioners, all working together to formulate a common definition.
In 2009, we began to call it social CRM, and it was established as part of mainstream discussions.
Nevertheless, the strategy remains an immature set of practices. Because social CRM is still in the pilot stage, industry naysayers occasionally declare that it is dead.
Well, that would make social CRM a stillbirth if you were to take these folks seriously.
I don’t, and what they are saying is not even that interesting. ENTERPRISE 2.0 REVOLVES AROUND INTERNAL COLLABORATION, WHILE SOCIAL CRM CENTERS ON ENGAGING WITH CUSTOMERS. What is interesting is what they are attempting to substitute for the newly buried social CRM.
It’s been social business, customer experience management, social media, and other early-development initiatives that are driving 21st-century industry, including new business models. So, rather than respond to the silly declarations of social CRM’s death, I will show you the differences among all of these imperatives to erase confusion about the terms.
Unless you are an irrepressible ideologue, this will show you what these are—and the common denominator is that they are not substitutes for social CRM.
Also, social CRM emphatically is not dead. What terms are we trying to define? Here’s the list: social business, social CRM, Enterprise 2.0, social enterprise, social media, and customer experience management. Let’s focus on social business, which is the allencompassing term; all of the other concepts fall under its aegis.
The best definition for social business that I have found is a combination of two.
The first one is from uber–thought lea...





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