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Owens, Jesse Sinclair - Capítulo 1. Introduction - Discourse Across Borders: A Quantitative Analysis of Mexican and American Media Discourses -- Maestría en Applied Linguistics. - Departamento de Lenguas. - Escuela de Artes y Humanidades, - Universidad de las Américas Puebla.


Introducción



Discourse Across Borders 1 1.
Introduction Critical Discourse Analysis (CDA) is a branch of Discourse Analysis (DA)1 which focuses on the connections and interactions between language use, ideology, power, discourse and sociocultural change (Fairclough, 1995).
As a method of analyzing these issues CDA has existed and been prominently used for long enough to establish itself as a recognized and generally respected branch of Applied Linguistics research.
CDA has not only helped to expand the broader linguistic field of DA, but has given rise to a few widelyused DA approaches such as Ruth Wodak’s Discourse Historical Analysis (DHA) (see Wodak, 2007 for discussion) as well as a variety of CDA approaches which examine issues such as racism and discrimination (see, e.g., van Dijk, 1988) and issues of ideology and power (see, e.g., Fairclough, 1995).
Nonetheless, due to CDA’s patent connection to social and political issues—both at the level of commencing research and at the level of carrying it out (see Fairclough, 1995; Carvalho, 2008)—CDA research often spawns its own discourse, featuring the same sorts of underlying critical linguistic characteristics that it sets out to analyze (see Poole, 2010).
Despite the fact that CDA is presented as a way to bring underlying ideological currents in discourse to light, it often harbors a discourse of its own in the form of its analysis and conclusions.
The fact that CDA research is carried out and written by an individual with ideological leanings and that it is approached with specific ideological goals in mind results in a text with its own ideologically marked discourse— often similar in discursive features to the text(s) being analyzed.
Because of this, linguistic claims put forth by CDA researchers are often diluted by the social and political commentary present on the part of the researchers themselves (Prentice, 2010). 1 For the sake of economy within the text, ‘CDA’ and ‘DA’ will be used throughout the...






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