Differentiation and Positioning Strategy: A Toss of the Same CoinReportar como inadecuado




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Journal: International Journal of Management and Sustainability

Abstract: The increasing rate of the incidence of globalization of market, and the attendant intense competition amongst local business organizations in rapidly developing economies has taken a shift from price competition strategy to avoid price war to non-price competition strategy in terms of product-service differentiation and positioning to achieve the same objectives of preventing declining sales-turnover, profitability, and market-share and by extension secure market-competitive advantage over competitors. Differentiation and positioning have each been separately discussed in marketing literature; however, this paper represents an attempt to view same as a toss of the same coin.

Business & Management

International Journal of Management and Sustainability

Month: 12-2012 Issue: 2







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