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Rocío Rocha ; Adolfo Alberto Vanti ; Gustavo Schneider ;JISTEM: Journal of Information Systems and Technology Management 2012, 9 2

Autor: Angel Cobo

Fuente: http://www.redalyc.org/


Introducción



JISTEM: Journal of Information Systems and Technology Management E-ISSN: 1807-1775 tecsi@usp.br Universidade de São Paulo Brasil Cobo, Angel; Rocha, Rocío; Vanti, Adolfo Alberto; Schneider, Gustavo FUZZY CLUSTERING: APPLICATION ON ORGANIZATIONAL METAPHORS IN BRAZILIAN COMPANIES JISTEM: Journal of Information Systems and Technology Management, vol.
9, núm.
2, mayo-agosto, 2012, pp.
197-212 Universidade de São Paulo São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=203223859002 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative JISTEM - Journal of Information Systems and Technology Management Revista de Gestão da Tecnologia e Sistemas de Informação Vol.9, No.
2, May-Aug.
2012, pp.
197-212 ISSN online: 1807-1775 DOI: 10.4301-S1807-17752012000200001 FUZZY CLUSTERING: APPLICATION ON ORGANIZATIONAL METAPHORS IN BRAZILIAN COMPANIES Angel Cobo Rocío Rocha Universidad de Cantabria, Spain Adolfo Alberto Vanti Gustavo Schneider Universidade do Vale do Rio dos Sinos, Brasil _____________________________________________________________________________________ ABSTRACT Different theories of organization and management are based on implicit images or metaphors.
Nevertheless, a quantitative approach is needed to minimize human subjectivity or bias on metaphors studies.
Hence, this paper analyzed the presence of metaphors and clustered them using fuzzy data mining techniques in a sample of 61 Brazilian companies that operate in the state of Rio Grande do Sul.
For this purpose the results of a questionnaire answered by 198 employees of companies in the sample were analyzed by R free software.
The results show that it is difficult to find a clear image in most organizations.
In most cases characteristics of different im...





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