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Silvio Aparecido dos Santos ; José Roberto Frega ; Heitor José Pereira ;JISTEM: Journal of Information Systems and Technology Management 2012, 9 1

Author: Alex Antonio Ferraresi

Source: http://www.redalyc.org/


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JISTEM: Journal of Information Systems and Technology Management E-ISSN: 1807-1775 tecsi@usp.br Universidade de São Paulo Brasil Ferraresi, Alex Antonio; Aparecido dos Santos, Silvio; Frega, José Roberto; Pereira, Heitor José KNOWLEDGE MANAGEMENT, MARKET ORIENTATION, INNOVATIVENESS AND ORGANIZATIONAL OUTCOMES: A STUDY ON COMPANIES OPERATING IN BRAZIL. JISTEM: Journal of Information Systems and Technology Management, vol.
9, núm.
1, 2012, pp.
89107 Universidade de São Paulo São Paulo, Brasil Disponible en: http:--www.redalyc.org-articulo.oa?id=203223830010 Cómo citar el artículo Número completo Más información del artículo Página de la revista en redalyc.org Sistema de Información Científica Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto JISTEM - Journal of Information Systems and Technology Management Revista de Gestão da Tecnologia e Sistemas de Informação Vol.
9, No.
1, Jan-Apr.
2012, pp.89-108 ISSN online: 1807-1775 DOI: 10.4301-S1807-17752012000100005 KNOWLEDGE MANAGEMENT, MARKET ORIENTATION, INNOVATIVENESS AND ORGANIZATIONAL OUTCOMES: A STUDY ON COMPANIES OPERATING IN BRAZIL. Alex Antonio Ferraresi Pontifícia Universidade Católica do Paraná - PUCPR , Parana, Brazil Silvio Aparecido dos Santos Universidade de São Paulo, São Paulo, Brazil José Roberto Frega UFPR, Parana, Brazil Heitor José Pereira FIA, São Paulo, Brazil _____________________________________________________________________________________ ABSTRACT This article analyzes the study of the relationship among knowledge management, the company’s market orientation, innovativeness and organizational outcomes.
The survey was conducted based on a survey held with executives from 241 companies in Brazil.
The evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic directi...





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