Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela Reportar como inadecuado




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Abstract

This article looks at the Serra da Estrela mountain range as a tourist destination in the context of the inland Portuguese tourist destinations, identifying its direct competitors as well those that complement its tourism offer. We note the changes in national tourist dynamics, with the inland regions growing at a faster rate than the coastal ones. As a tourist destination the Serra da Estrela could benefit from having the Douro whose growth is greater and the Central Alentejo regions the more established inland destination as allies. Furthermore, the Serra da Estrela needs to increase its competitive profile to compete with the Trás-os-Montes region, which presents similar competitive arguments rural and mountain destination.



Item Type: MPRA Paper -

Institution: Universidade da Beira Interior-

Original Title: Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela-

English Title: Coastal tourism versus inland Portuguese tourism. The Serra da Estrela tourist destination-

Language: Portuguese-

Keywords: Coastal tourist destinations; inland tourist destinations; comparative advantages; competitive advantages; territorial marketing-

Subjects: R - Urban, Rural, Regional, Real Estate, and Transportation Economics > R1 - General Regional Economics > R11 - Regional Economic Activity: Growth, Development, Environmental Issues, and ChangesM - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and AdvertisingL - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism-





Autor: Vaz, Margarida

Fuente: https://mpra.ub.uni-muenchen.de/4706/







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