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online culture, crowdsourcing, motivation

Organisciak, Piotr

Supervisor and department: Given, Lisa M. School of Library and Information Studies

Examining committee member and department: Rockwell, Geoffrey Department of Philosophy Given, Lisa M. School of Library and Information Studies Ruecker, Stan Department of English and Film Studies

Department: Humanities Computing - Library and Information Studies

Specialization:

Date accepted: 2010-08-31T20:46:56Z

Graduation date: 2010-11

Degree: Master of Arts

Degree level: Master's

Abstract: This study examines the motivations of participants in networked, large-scale content production and research – a paradigm of distributed work magnified by the Internet. This has come to be called crowdsourcing.The approach taken in examining the crowdsourcing paradigm is of retrospection, with a study focused on observed examples and existing theories. Thirteen cases of existing crowdsourcing sites were selected for study, from a larger sample of 300. These cases were coded by their site properties and analyzed, identifying possible motivational mechanisms. Subsequent interviews with eight medium to heavy Internet users further explored these features, with an emphasis on ranking relative importance of various motivators.This study concludes with a series of recommendations on motivating crowds in such projects, emphasizing among others the importance of topical interest, ease of participation, and appeals to the individuals’ knowledge. In addition to base motivators, a number of support, or secondary, motivators are outlined.

Language: English

DOI: doi:10.7939-R3NX36

Rights: License granted by Piotr Organisciak organisc@ualberta.ca on 2010-08-31T20:30:31Z GMT: Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of the above terms. The author reserves all other publication and other rights in association with the copyright in the thesis, and except as herein provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.





Autor: Organisciak, Piotr

Fuente: https://era.library.ualberta.ca/


Introducción



Even with respect to the ideas of great men are we certain that they are exclusively the offspring of their brains? No doubt such ideas are always created by solitary minds, but is it not the genius of crowds that has furnished the thousands of grains of dust forming the soil in which they have sprung up? –Gustav Lebon, The Crowd (1896) University of Alberta Why Bother? Examining the Motivations of Users in Large-Scale Crowd-Powered Online Initiatives by Piotr Organisciak A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Arts Humanities Computing - Library and Information Studies ©Piotr Organisciak Fall 2010 Edmonton, Alberta Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only.
Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the authors prior written permission. Examining Committee Lisa Given, School of Library and Information Studies, University of Alberta Geoffrey Rockwell, Department of Philosophy, University of Alberta Stan Ruecker, Department of English and Film Studies, University of Alberta Abstract This study examines the motivations of participants in networked, large-scale content production and research – a paradigm of distributed work magnified by the Internet.
This has come to be called crowdsourcing. The approach taken in examining the crowdsourcing paradigm is of retrospection, with a study focused on observed...





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