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Tourism and hospitality management, Vol.2 No.1 July 1996. -

Political changes in Europe at the end of the 80-s have resulted in the establishment of the Central European Initiative as an international regional association. Interests in cooperation in the field of tourism can be explained by the fact that the majority of Central European countries have significant cultural, historical and natural resources which are not sufficiently used. The Working Group for Tourism, which has been led by Croatia since 1993, made a decision to conduct research with the main aim of determining basic tourism indicators as a basis for developing a common tourism marketing strategy. This paper presents the research methodology and discusses the main survey results.

strategic marketing; tourism marketing; destination marketing; tourism strategic marketing plan; Central Europe; Central European Initiative

Author: Vinka Cetinski - ; Ministry of Tourism, Zagreb, Croatia Sanda Weber - ; Institute for Tourism Zagreb, Croatia



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