ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIAReportar como inadecuado




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International Journal Vallis Aurea, Vol.2 No.2 December 2016. -

The potential for diversification in segment of wine

promotion is greatly wide. But it is important to

empathize that supply market achieves almost

perfect offer effect and competition, bought form

domestic and foreign producers is great, so

promotion efforts are one of the most important

activities that producers have to make in order to

make their market share satisfactory. Since wine is

product that is described with large number of

classification, suppliers have a wide range of

promotional options. However, due to the great

competition it is important to make every effort to

gain as much of the buyers focus as possible.

wine, marketing, promotion, export, import



Autor: Luka Samardžija - ; Veleučilište u Požegi Ivan Marinclin - ; Kutjevo d.d.

Fuente: http://hrcak.srce.hr/



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