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Media, culture and public relations, Vol.7 No.2 October 2016. -

This article highlights the answer to the question »Is the hotel for the elderly the need of Slovenian tourism?« Nowadays, it is clear that the familiarization with the needs and understanding of the behaviour of a consumer – an elderly customer – contributes to higher business success, therefore to better and less risky business decisions at all levels of the organisation. The proportion of elderly population is growing; elderly people are a heterogeneous group of people who differ one from another according to their health and functional status, personal characteristics as well as their socio-economic situation. Although a group of elderly people can be quite heterogeneous, it is, however, important to take into consideration some of their characteristics, which have to be adapted to their needs. According to the raising of the retirement age, hotels for the elderly have to offer services to people aged 50 and above, which means that such hotels should not sell vacation arrangements to people younger than 50 years, ensuring the peace required for the elderly. Using a qualitative study, namely a survey questionnaire, we evaluated whether the elderly wanted a hotel which would offer services for people aged 50 and above only; what kind of service they would want and under what conditions they would choose such a hotel. This is a relevant contribution, since it scientifically highlights the understanding of elderly passengers, taking into account their needs and expectations in using tourist services.

hotel for the elderly; elderly; offer; services; needs



Autor: Mateja Brezner-Stegne - ; Alma Mater Europaea - European Cente Maribor, Maribor, Slovenia

Fuente: http://hrcak.srce.hr/



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