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Papers of the Institute for Scientific Research Work in Varaždin, No.27 December 2016. -

Despite its long tradition as a health resort, the quality-abundance of thermo-mineral

water in Varaždinske Toplice, and the increasing demand for health tourism on a

global scale, Varaždin County is still not sufficiently internationally recognized for its

health-tourism product. Namely, mostly due to the overall lack of investment not only

in the health and accommodation facilities, but in the overall communal infrastructure

in previous years, Varaždinske Toplice, today, give the impression of a ‘tired’, and insufficiently

cared for spa destination oriented primarily on providing health services to

people who cannot afford aanything better. Recognizing the growth potential of health

tourism worldwide, this work highlights the need for a thorough market restructuration

of the health tourism product of Varaždinske Toplice. Further, in accordance with

international trends and good practice is spa tourism product development, the authors

propose an integrated concept-model for health tourism development for the

whole Varaždin county.

health tourism; Varaždin County; development model



Autor: Ivo Kunst - ; Institut za turizam, Zagreb Neda Telišman-Košuta - ; Institut za turizam, Zagreb Neven Ivandić - ; Institut za t

Fuente: http://hrcak.srce.hr/



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