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Društvena istraživanja : journal for general social issues, Vol.25 No.3 November 2016. -

The purpose of this paper is to apply Hofstede-s value survey

in Croatia and examine regional differences in the cultural

dimensions of power distance, individualism, masculinity,

uncertainty avoidance and long-term orientation. Based on

the large national survey data N = 1,500, the scores for

five dimensions were analysed at the national and sub-

-national regional levels. This study contributes to Hofstede-s

theory of culture by using the general population sample

and examining regional differences. The results show that

Croatia scores lower on power distance, is a moderately

high individualistic country, has a tendency towards

-feminine- culture and has a lower level of long-term

orientation, which are all characteristics of developed

countries. However, the value of uncertainty avoidance is

high, which is a characteristic of post-transition economies.

The analysis at regional level in Croatia reveals that Croatia

is homogeneous with respect to Hofstede-s dimensions of

national culture. The cluster analysis was performed using

dimensions of national culture for Croatia. Among the

identified clusters differences exist in gender and age, while

there are no significant differences related to the level of

education. Implications for managers and policy makers are

discussed in the paper.

Hofstede; cultural dimensions; Croatia; regional differences

Autor: Edo Rajh - ; Institute of Economics, Zagreb Jelena Budak - orcid.org-0000-0003-3739-4704 ; Institute of Economics, Zagreb Ivan-Da

Fuente: http://hrcak.srce.hr/


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