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Advances in Operations Research - Volume 2014 2014, Article ID 357693, 9 pages -

Research Article

Department of Distribution Management, National Taichung University of Science and Technology, Section 3, 129 Sanmin Road, Taichung, Taiwan

Department of Hotel and MICE Management, Overseas Chinese University, 100 Chiao Kwang Road, Taichung 40721, Taiwan

Received 17 July 2014; Accepted 22 October 2014; Published 11 November 2014

Academic Editor: Mhand Hifi

Copyright © 2014 Yan-Kwang Chen et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The design of product listing pages is a key component of Website design because it has significant influence on the sales volume on a Website. This study focuses on product placement in designing product listing pages. Product placement concerns how venders of online stores place their products over the product listing pages for maximization of profit. This problem is very similar to the offline shelf management problem. Since product information sources on a Web page are typically communicated through the text and image, visual stimuli such as color, shape, size, and spatial arrangement often have an effect on the visual attention of online shoppers and, in turn, influence their eventual purchase decisions. In view of the above, this study synthesizes the visual attention literature and theory of shelf-space allocation to develop a mathematical programming model with genetic algorithms for finding optimal solutions to the focused issue. The validity of the model is illustrated with example problems.

Autor: Yan-Kwang Chen, Fei-Rung Chiu, and Ciao-Jyun Yang



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