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multi-screen, audience research, audience behaviour, digital media viewing habits, TV viewing

Additional contributors: Stanley Varnhagen Supervisor

Subject-Keyword: multi-screen audience research audience behaviour digital media viewing habits TV viewing

Type of item: Report

Language: English




Date created: 2016-08-20

DOI: doi:10.7939-R3HD7P38S

License information: Attribution-NoDerivs 4.0 International


Autor: Karvonen, Ava

Fuente: https://era.library.ualberta.ca/


Running Head: LOOKING AROUND: HOW AUDIENCES MAKE CHOICES Looking Around: How Audience Make Choices By Ava Karvonen Submitted to the Faculty of Extension University of Alberta In partial fulfillment of the requirements for the degree of Master of Arts in Communications and Technology 2016 LOOKING AROUND: HOW AUDIENCES MAKE CHOICES Chapter 1. Introduction . 5 Chapter 2. Literature Review . 7 2.1 Moving Away From Traditional Television . 7 2.2 Early research in this new paradigm . 11 2.3 Research in the New Paradigm . 13 2.4 Audience Research in Europe . 17 2.5 Audience Research in Australia . 19 2.6 Broadband Delivery and Emergence of the Over-The-Tops . 20 2.7 Is TV Dead? . 22 2.8 The Problem of Discovery . 26 2.9 Future Research . 27 Chapter 3. Research Design and Methodology ....

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