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Thispaper takes the Ant Financial Service Group as an example and analyzes thedevelopment pattern of its consumer finance system. The Ant Financial ServiceGroup developed from an e-commerce platform. Its consumer finance system takesfull advantages of the large amount of data which is accumulated from thee-commerce platform. This kind of development mode can realize the win-windevelopment of e-commerce platform and Internet consumer finance, which has thereference significance to the development of other consumer finance platforms.

KEYWORDS

Consumer Finance, E-Commerce Platform, Consumption Stickiness, Credit System

Cite this paper

Zhao, Y. 2017 Research on the Consumer Finance System of Ant Financial Service Group. American Journal of Industrial and Business Management, 7, 559-565. doi: 10.4236-ajibm.2017.75041.





Autor: Yanan Zhao

Fuente: http://www.scirp.org/



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