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O2O Online to Offline is a kind of new e-commercemode and has brought new development opportunities for e-commerce enterprises.Through investing and financing, some e-commerce enterprises improved theirperformance rapidly in the short term. But some face serious operational risk,even bankruptcy. It’s still a question whether the e-commerce enterprises haveachieved sustainable development or not. Therelationship between financing structure and sustainable development needs to be studied. Based on the sustainable development theory and Higginssustainable growth model, this paper usesSPSS to analyze the financial statement data of 98 listed e-commercecompanies. The empirical results reveal that actual growth rates don’t matchthe sustainable growth rates, which means that E-commerce enterprises don’tachieve sustainable growth. And the sustainable growth rate is correlated withthe financing structure. Lastly, this paper puts forward constructivesuggestions about financing structure adjustment.

KEYWORDS

E-Commerce, Sustainable Development, Financing Structure

Cite this paper

Niu, Y. 2016 An Analysis of E-Commerce Enterprises Sustainable Development and Financing Structure. Theoretical Economics Letters, 6, 1105-1114. doi: 10.4236-tel.2016.65106.





Autor: Yucao Niu

Fuente: http://www.scirp.org/



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