Arguing for a Contextual Approach to European Media Education ResearchReport as inadecuate

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Media studies, Vol.3 No.6 December 2012. -

In this article, we focus on how various historical, contextual, and idiosyncratic factors shape the aims and methods of current European media educational practice. We start by briefly situating the history of European media education research and policymaking. We then discuss in more detail three important strands of media literacy initiatives within the Flemish Community Belgium. While each of these diverging types of media education partly mirrors broader trends in European media research and policymaking, their aims and instructional methods also reveal the specificity of the Flemish media literacy context. In our discussion, we draw upon these findings to pinpoint a number of key determinants which may help to better understand similarities and differences within the European Union.

media education; media literacy; film education; youth media production; online risks and opportunities

Author: Hans Martens - ; Visual Studies and Media Culture Research Group, University of Antwerp, Antwerp, Belgium



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