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MESO : The first Croatian meat journal, Vol.XIV No.4 August 2012. -


In recent years consumers have been even more interested in the manner and procedures of food production. They want to know

about the origin of meat they buy, and they choose the products according to their findings. Consumers are interested in whether

the animals were treated in accordance with welfare during breeding, transport and processing, and they demand humane methods

even more. A poll was conducted in the period from October to December in 2011 on the sample of 187 randomly selected examinees

from the area of Sisak – Moslavina County, City of Zagreb County and Zagreb County. 45.5% of male and 54.5% of female examinees

took part in the research. Similarly to the results of the researches conducted so far in Croatia, but also to the prevailing opinion in the

EU countries, the majority of examinees in this research lists high concern for animal welfare. But, regardless of their concern, most of

them don’t take animal welfare into consideration when they buy meat. Sample size and the procedure of sampling in this research

enable making some conclusions on Croatian meat consumers and their attitudes toward animal welfare. But, these researches are

necessary to be repeated on a larger sample and the distribution of examinees through all the areas of the Republic of Croatia.

animal welfare; meat quality; consumers; poll

Autor: Davorin Mijatović - Tomislav Mikuš - ; University of Zagreb, Veterinary Faculty, Department for Hygiene, Technology and Food sa



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