BUSINESS TOURISM DESTINATION COMPETITIVENESS: A CASE OF VOJVODINA PROVINCE SERBIAReportar como inadecuado




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Economic research - Ekonomska istraživanja, Vol.25 No.2 June 2012. -

The main purpose of this article is to create model of

business tourism destination competitiveness and

test it on the example of Vojvodina Province, tourist

cluster in Serbia, where business tourism is defined as

one of key tourist products. The paper aims to examine in which

areas Vojvodina Province is more competitive as a business

tourism destination and where it is less competitive compared to

-competitive set- of three chosen destinations. Also, this paper

aims to test relationships between destination competitiveness

determinants in order to determine the weakest point of

Vojvodina Province business tourism competitiveness, and

specifically the position of destination management. The study

results indicate that two determinants: destination management

and destination policy, planning and development are the

weakest points of Vojvodina Province competitiveness, while

highest ratings are assigned to core resources and attractors

determinant. The results will be most valuable in assisting

destination management organizations, tourism policy creators

and tourism practitioners to better understand identified

destination advantages and problems in business tourism

and general tourism development in Vojvodina Province,

and to formulate strategies to effectively manage destination

disadvantages.

Destination; Competitiveness; Business tourism; Vojvodina



Autor: VANJA DRAGIĆEVIĆ - DOBRICA JOVIČIĆ - IVANA BLEŠIĆ - UGLJEŠA STANKOV - DESIMIR BOŠKOVIĆ -

Fuente: http://hrcak.srce.hr/



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