The Relationship between Access to Mass Media and HIV-AIDS Related Knowledge, Beliefs and Behaviours in KenyaReport as inadecuate




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Aim: We scrutinizedthe association between access to mass media and HIV-AIDS related knowledge,beliefs and behaviours in Kenya. Methods:Data on a representative sample of Kenyan women between 15 - 30 years of age n= 3909 was retrieved from the Kenyan demographic and health survey DHS 2008and analyzed using Chi-square tests and binary logistic regression. Results:Media use was common with over 70% of participants using radio at least once aweek. Between 3% - 30% of participants had poor to inadequate knowledge-beliefsabout HIV-AIDS, with variations depending on demographic and social factorssuch as age, education, literacy, wealth and residential area. HIV-AIDSknowledge, beliefs and behaviours were associated with exposure to media, evenafter control for possible co-variation with social and demographic factor. Conclusion: Despite wide exposure tomedia among young Kenyan women, substantial proportions have poor to inadequateknowledge of the aetiology, risk-protective factors and control measures of HIV-AIDS.Yet, such knowledge was positively associated with media use. Media thus couldideally be used to implement a comprehensive awareness campaign in the generalpopulation about the aetiology, risk-protective factors and control measures inHIV-AIDS.

KEYWORDS

HIV-AIDS, Behavior, Knowledge, Media, Women, Kenya

Cite this paper

Muli, I. & Lawoko, S. 2014. The Relationship between Access to Mass Media and HIV-AIDS Related Knowledge, Beliefs and Behaviours in Kenya. Psychology, 5, 736-743. doi: 10.4236-psych.2014.57084.





Author: Irene Muli, Stephen Lawoko

Source: http://www.scirp.org/



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