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Objective:To investigate college students’ implicit attitude of network altruisticbehavior tendency. Methods: Choose 50 students from a university in ZhengzhouCity who take psychology as an optional course to be the tested and conduct theIAT test on their implicit attitudes towards network altruistic behaviortendency. And D value, reaction time mean and Logarithm of three ways ofnumerical implicit effect check IAT experiment within the significant. Results:A significant IAT effect was found in implicit attitudes towards networkaltruistic behavior tendency; a significant difference appears in the studentswho major in art or science; no difference was found in gender. Conclusion: IATis an effective tool can be used to measure if college students have theimplicit attitudes towards network altruistic behavior tendency.

KEYWORDS

Network Altruistic Behavior, Implicit Association Test, Implicit Attitude

Cite this paper

Liu, H. , Liu, Y. , Huang, X. & Bai, J. 2014. IAT on the Network Altruistic Behavior Tendency of College Students. Psychology, 5, 609-616. doi: 10.4236-psych.2014.57072.





Autor: Huiying Liu, Yanan Liu, Xueke Huang, Jiuyang Bai

Fuente: http://www.scirp.org/



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