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Serviceresearch is yet looking for potentially effective methods to improve serviceindustries. This study aims to develop a theoretical model for managing andimproving service productivity from a macro industrial perspective instead ofa micro firm perspective. Through the meta analysis of surveying existingliterature we develop hypotheses to construct a theoretical model for serviceproductivity improvement. Four cases are used to explain, support and justifythis proposed model. This model argues that three platform cornerstones ofservice productivity are to integrate participants including consumers toempower them empowerment, making them adapt to one another adaption andsustain development sustainability to improve service productivity.

KEYWORDS

Service Dominant Logic, Service Science, Platform, Empowerment, Adaption, Sustainability, Service Productivity

Cite this paper

Hung, W. and Yuan, S. 2014 On Service Productivity: The Emerging Platforms Perspective. Journal of Service Science and Management, 7, 92-109. doi: 10.4236-jssm.2014.72009.





Autor: Wei-Tien Hung, Soe-Tsyr Yuan

Fuente: http://www.scirp.org/



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