The Mechanism of -Big Data- Impact on Consumer BehaviorReportar como inadecuado

The Mechanism of -Big Data- Impact on Consumer Behavior - Descarga este documento en PDF. Documentación en PDF para descargar gratis. Disponible también para leer online.

The growth of the network data is beyond the processing capacity of theexisting IT infrastructure. At the same time -big data- is also a major influence on consumer’s behavior. C2C e-commerce consumption patternis experiencing a vigorous development time of the electronic commerce inChina. Because of its low threshold of setting up a shop which is occupyingless money, low operating costs and obvious price advantages,low-income groups are welcome to this pattern. In case, this article analyzedthe influence from five aspects: consumer behavior in security system,information search, recommendation system, credit system, virtual experience.


C2C E-Commerce; Big Data; Consumer Behavior

Cite this paper

Z. Fang and P. Li -The Mechanism of -Big Data- Impact on Consumer Behavior,- American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 45-50. doi: 10.4236-ajibm.2014.41008.

Autor: Zilong Fang, Pengju Li



Documentos relacionados