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Podravina : scientific multidisciplinary research journal, Vol.1 No.1 June 2002. -

The article sheds a new ligh on the recent economic developments in the world, particularly during the past two years, with a special stress on the circumstances in Croatia. Strategic alliances represent the fastest growing trend within the world industry, and small economies, being under ever increasing pressure of globalisation developments and thus becoming more and more vunerable, through local or international strategic alliances get a chance to preserve their authenticity and identity. The resources are becoming either costilier or scarcer, so their aggregation through alliances provides synergy effects necessary for successful survival, development, and growth in an increasingly competitive environment. There is always the creation of added-value in the beckground, which the market will recognise through a win-win relationship, and the ultimate goal is bringing satisfaction and prosperity for all the participants along the value-chain. Besides the opportunities, the article describes in a very clear way the disadvantages and traps of economic alliances. The specific value of the article, and there lies its main scientific contribution, stays in the reference to the Croatian economic reality, and to the perspectives the entrance into strategic alliances opens on the local or international level concidering the prevailing positive attitude expressed among the interviewed. Taking into concideration all said before, the conclusion is that this article can be declared as an original scientific one.

partnerships; strategic alliances; networks; shared resources; competition; new markets; menagment

Autor: Darko Tipurić - ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia Goran Markulin - ; Podravka, Koprivni



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