The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological PerspectivesReportar como inadecuado




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In 21st century, more and more people see medicalservices of sport therapists as a promising industry due to global agingpopulation and high biotechnology development. Hence, understanding medicalword-of-mouth WOM process among patients in medical services of sporttherapists could be interesting and useful. This study would find out the roleof WOM on patients psychology when choosing the sport therapists, understandhow patients look for sport therapists’ information and which informationsource is important to them. As a pioneer, this study would like to improvemedical WOM marketing of sport therapists. The authors designed a questionnairebased on how patients choosing sport therapists, including questions searchimportance of different information sources of sport therapists with medicalservice decision, and respondents’ psychological demographics. We released 253questionnaires of judo therapy clinics inTaiwan. More than half of therespondents see sport therapists due to others’ recommendations referral offamily, friends and professionals). Women are more likely to seek medical word-of-mouth informationthan men; and respondents who think choosing sport therapists are importanttend to seek medical word-of-mouth information. Further, patients focus on-therapist’s behavior- -therapist’s skills-, and -therapist’s ethic-.

KEYWORDS

Medical Word-of-Mouth; Sport Therapist; Patient Psychology

Cite this paper

F. Liu, M. Chou, Y. Liu and H. Chen -The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives,- Open Journal of Medical Psychology, Vol. 2 No. 4B, 2013, pp. 7-10. doi: 10.4236-ojmp.2013.24B002.





Autor: Fangyi Liu, Ming-Yu Chou, Yung-Lun Liu, Hong-Zhou Chen

Fuente: http://www.scirp.org/



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