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Marketing Engineering Continuing Education

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In the not to distant past, the mantra for marketing continuing education and distance degree programs was -build it and they will come-. But in today’s complex and highly competitive landscape, organizations must understand and embrace program marketing as an integral part of their strategy and practice. Too often, educational organizations confuse -advertising- with -marketing-, which often produces less-than-desirable results. Today, the more youunderstand about your organizations marketing objectives, challenges andsystems, the better equipped you-ll be to play a hands-on role in making strategicand tactical marketing decisions. This white paper will provide an overview of what it means to be market-driven, effective ways to create market advantages, key elements of a marketing plan and effective use of marketing research, the customer-s perspective on price and value.

IACEE 11th World Conference on Continuing Engineering Education - World Conference on Continuing Engineering Education 11th - Atlanta - 2008 -

Autor: Vieth, Carl - -


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