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Acta graphica : journal for printing science and graphic communications, Vol.20 No.1-4 January 2010. -

In the modern business environment with high turbulence and complexity, an organization’s force to create and sustain competitive advantage lies in what it knows not what it owns. Establishment of a knowledge management in organization will ensure sustainable competitive advantage because the intellectual capital has become the primary bases of core competencies and the key to superior performance. The transition from industrial to knowledge society, effective use of knowledge is one of the deciding factors in the struggle for competitiveness because it will ensure the rationality, efficiency and flexibility in operations, and only through the realization of those graphics company can gain a competitive advantage on the market.

Knowledge management; competitive advantage; graphic companies

Autor: Diana Bratić - ; Faculty of Graphic Arts University of Zagreb, Zagreb, Croatia



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