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Tourism : An International Interdisciplinary Journal, Vol.58 No.4 December 2010. -

The aim of the paper is to develop an index that would enable public and private entities to identify the general locations for tourism investments within destinations nearing to an end of their involvement stage or entering the development stage of their life cycle. The central part of the process, which is structured on a multidimensional comparative analysis, is the construction and computation of the composite index describing the investor appeal of an emerging tourist destination. The data acquired in the process comes from official statistics and direct interviews with representatives of public authorities. The method has been applied to compute investor appeal of a rural destination in Poland and to identify the most favourable investment areas within it. The investor appeal of a destination not only depends on the attractions offered by it but on the quality of infrastructure and services, as well as population ratios and public finances. The research has also revealed a generally low competitive potential of a destination relative to other tourism areas in Poland. The approach proposed in the paper is addressed equally to private sector investors, public sector agencies, particularly local governments.

tourism destination; TALC; tourism planning; tourism investment, Poland

Autor: Grzegorz Gołembski - ; Department of Tourism, Poznań University of Economics, Poland Łukasz Nawrot - ; Department of Tourism,



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