Discrete Brand Choice Models: Analysis and ApplicationsReport as inadecuate

Discrete Brand Choice Models: Analysis and Applications

Discrete Brand Choice Models: Analysis and Applications - Download this document for free, or read online. Document in PDF available to download.

In this thesis, we study brand choice problem via the following three perspectives: a company-s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: 1 development of a stochastic differential-jump game SDJG model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, 2 a robust hierarchical logit-probit model for market heterogeneity, and 3 applications of logit-probit model to the dynamic pricing problem occurring in production-inventory systems with jump events. Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.

Georgia Tech Theses and Dissertations - School of Industrial and Systems Engineering Theses and Dissertations -

Author: Zhu, Liyu - -

Source: https://smartech.gatech.edu/

Related documents