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MARÍA DEL CARMEN DÍAZ-FERNÁNDEZ ; VALÉRIA RUEDA ELIAS SPERS ; MARCELO DA SILVA LEITE ;RAERevista de Administração de Empresas 2016, 56 1

Autor: MARÍA DEL ROSARIO GONZÁLEZ RODRÍGUEZ

Fuente: http://www.redalyc.org/


Introducción



RAE - Revista de Administração de Empresas ISSN: 0034-7590 rae@fgv.br Fundação Getulio Vargas Brasil GONZÁLEZ RODRÍGUEZ, MARÍA DEL ROSARIO; DÍAZ-FERNÁNDEZ, MARÍA DEL CARMEN; RUEDA ELIAS SPERS, VALÉRIA; DA SILVA LEITE, MARCELO RELATION BETWEEN BACKGROUND VARIABLES, VALUES AND CORPORATE SOCIAL RESPONSIBILITY RAE - Revista de Administração de Empresas, vol.
56, núm.
1, enero-febrero, 2016, pp.
8 -19 Fundação Getulio Vargas São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=155143583002 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative 8 RAE-Revista de Administração de Empresas | FGV-EAESP ARTICLES Submitted 02.24.2014.
Approved 05.13.2014 Evaluated by double blind review process.
Scientific Editor: Percy Marquina Feldman DOI: http:--dx.doi.org-10.1590-S0034-759020160102 RELATION BETWEEN BACKGROUND VARIABLES, VALUES AND CORPORATE SOCIAL RESPONSIBILITY Relação entre variáveis de base, valores e responsabilidade social corporativa Relación entre las variables contextuales, los valores y la responsabilidad social corporativa ABSTRACT Consumer perception of corporate social responsibility (CSR) can be directly influenced by individual value structures.
This research aims to provide new knowledge regarding the relationship between basic human values and the public’s perception of CSR.
It focuses on the values of higher education students and their views regarding a particular corporate social initiative.
The study reveals that social, educational, and economic circumstances influence human values.
Those values in turn influence why different students perceive CSR differently.
These findings are relevant to companies as they provide a more detailed understanding of why certain consumer groups p...





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