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Narodna umjetnost : Croatian journal of ethnology and folklore research, Vol.40 No.1 June 2003. -

Mass media is a major site through which the images of -Femininity-

is constructed, marketed and perpetuated in India. The world-s largest

film industry based in Bombay, known as Bollywood which is the

answer to Hollywood is owned by big business men who are highly

patriarchal in their mindset. Since he who pays, calls the tune, it is

not surprising that the patriarchal values of the producers get

reflected in the movies sponsored by them. These constructed

images of femininity as docile, self effacing, sacrificing and chaste

get institutionalized through the most powerful of mass media,

namely the movies. Nevertheless, of late, these traditional

representations of Indian women have been fiercely challenged by

both men and women producers and directors. In order to highlight

the transition I discuss 4 Indian movies, two of them made by two

women of the Indian Diaspora in North America.

contemporary Indian film; representations of women



Author: Valsala Kumari - ; Rutgers, the State University of New Jersey, New Brunswick

Source: http://hrcak.srce.hr/



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