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By analyzing the construction of customer relationship management and the technology of unified information system inlogistics industry, the author, from the angle of customer participation, proposes a creative model of system design and applicationfor the unified information system in customer relationship management. Supported by computer telecommunication integratingtechnology and internet technology and directed by users’ information ideas and accepting way, the model aims to set up an interactivelogistics unified information system integrating decision support, interactive communication and customer’s virtual system andprediction. The system presents convenience in service and ubiquitous information service in form and practice. It takes advantage ofinformation technology to know well of customers’ individual needs, so as to realize the seamless connection between demand andservice and make customers participate in the system, which helps to achieve efficient communication and management betweenenterprises and customers.

KEYWORDS

logistics; customer relationship management; unified information system

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Autor: Ying Wei

Fuente: http://www.scirp.org/



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