Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets - Computer Science > Discrete MathematicsReport as inadecuate




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Abstract: This paper describes an optimization model for setting bid levels for certaintypes of advertisements on web pages. This model is non-convex, but we are ableto obtain optimal or near-optimal solutions rapidly using branch and cutopen-source software. The financial benefits obtained using the prototypesystem have been substantial.



Author: Ralphe Wiggins, John A. Tomlin

Source: https://arxiv.org/







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