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With the development of electronic commerce, the factors affecting on-line consume decision- making are becoming more complex. In allusion to the few researchs on the critical factors affecting on-line consume decision-making. It’s quite significant to find out the critical factors of on-line consume decision- making because the internet shopkeepers can sell more goods by improving those critical factors. Firstly, 47 general factors affecting on-line consume decision-making are sorted out in this paper through literature review combining with some experiences of some successful e-commerce websites. Then, R-system clustering algorithm was applied and finally 17 critial factors affecting on-line consume decision-making were extracted from these general factors, which provides some references for improving online business operation of enterprise.

KEYWORDS

on-line consume decision-making; critical factors; data mining; R-system clustering

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Autor: Yi Zhou, Meimei Chen

Fuente: http://www.scirp.org/



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