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With the rapid development of internet, e-commerce has experienced great progress during the last decades. It has been proved that e-commerce is different with traditional retailers in both its sale channels and cost structure. Faced with the same demand, there exists competition between e-commerce and traditional commerce. The main concern of this thesis is to show how the completion influences the price strategies. It is found by a two-stage game model that the share of the population with internet access has influence on the competition behavior, which conforms to the reality.

KEYWORDS

electronic commerce; retailer; costs; pricing strategy; game theory

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Autor: Yang Huang, Ya Zhou, Keqiang Li

Fuente: http://www.scirp.org/



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