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Abstract: Fashion is now becoming more and more important in modern life all over the world. The reason behind this phenomenon is the mature fashion industry which includes fashion design, fashion production and fashion management. As the represent of fashion industry, fashion brands are an important factor. China, as we all know, now is developing very fast, so is the fashion industry. Although the fashion design and fashion brands now are more and more mature, it is still behind the world trend. To fill this gap, training people that have talent in fashion is necessary and important to improve the design. Also the fashion management employed in this industry also can not be ignored, which sometimes is even important. In this paper, the concept and key point of fashion design and fashion management are discussed. The significance and necessity of design management to fashion enterprise are preliminarily expounded. Here we can say that under the practice of fashion management, Chinese fashion industry will be greatly gained and improved, and help it really becomes one part of this fashion world.


Key words: design management, fashion design, fashion brand, fashion talent, core competence

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Autor: Chen Zeng, Dong Xu



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