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Abstract: Today in the market economy environment, the customer has become a real -God-, have the freedom to choose the right business, in product differentiation is getting smaller and smaller today, which the service is good business -God- so naturally there is huge business which returns. In order to win customers, it is necessary to understand their customers, In particular the position of a customer look at the behavior of enterprises, only a real understanding of customer needs in order to carry out scientific and effective customer management. Days of flight in the customer relationship management is relatively weak, in order to enhance customer satisfaction and loyalty, to further expand markets, increase profitability, enhance the information technology, new leadership development strategy from the business perspective, decided to implement the customer relationship management projects, and the author of the project as head of CRM on the day the application of aviation companies to conduct studies on the smooth implementation of the project to provide a complete solution.


Keywords: Customer relationship management; CRM applications; Customer satisfaction; Military enterprises

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Autor: Jialin Hou



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