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Abstract: Firstly, this paper introduces the characteristics and the theory of dynamic competition .Then, it analyses the reasons of General Electric’s bankruptcy from the perspective of dynamic competition. Finally, it puts forward the lessons of -GE myth shattered- to Chinese enterprises: emphasizing innovation, respecting market and customers, respecting competitors and daring to break the corporate cultural traditions.

KEYWORDS

Keywords: dynamic competition; General Electric’s bankruptcy; lesson

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Autor: Ying Lv , Chunyan Liu , Guangkuo Hu , Juan Pang

Fuente: http://www.scirp.org/



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