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1 CDE - Centre de Droit Economique

Abstract : 1. Introduction – 2. Calling in the Lawmaker – 3. Applying common law mechanisms – 3.1 Intellectual and industrial property law – 3.2 Property rights –3.3 Consumer law – 3.4 Prevention of unfair competition – 4. Ad hoc Legislation –4.1 Examples – 4.2 Classifications – 4.3 Negative Aspects – 5. Search for a Solution– 5.1 Contractual Approaches – 5.2 Individual Contracts – 5.3 Codes of Conduct –5.4 Limits of the Contractual Techniques – 6. On-site interventions – 6.1 Enhance exclusiveness – 6.2 Enhance Sponsorship Programme Activation – 6.3 Human Means

Keywords : consumer law sports laws lex sportiva ambush marketing IP laws sponsoring football FIFA major event clean venue strategy





Autor: Jean-Michel Marmayou -

Fuente: https://hal.archives-ouvertes.fr/



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