Organizing a public space. Subway signs and the shaping of ridesReport as inadecuate

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1 LTCI - Laboratoire Traitement et Communication de l-Information 2 Anthropologie de l-Ecriture-Equipe IIAC 3 IIAC - Institut Interdisciplinaire d-Anthropologie du Contemporain

Abstract : This paper addresses general questions concerning the ecology of organizational spaces. We study a specific situation in which boundaries between market and organization are not obvious as customers circulate through the latter areas (like in supermarkets, hospitals or airports). Such a configuration raises particular questions for organizations regarding customers- attitudes and their management. The case of subway systems is particularly relevant to examine this process of shaping. Notably, the signs that equip these spaces allow us to emphasize a particular undocumented aspect: the ways graphical devices are endowed to organize order in a public space.

Keywords : Signage Subway Public Space Cognitive Skills Graphical devices

Author: Jérôme Denis - David Pontille -



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