Placement de marques dans les émissions de télé-réalité, quels biais de légitimationReportar como inadecuado




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1 CeReS - Centre de Recherches Sémiotiques

Abstract : Investment of products in the broadcasts of tele-reality : How can this be legally justified ? The relationship of co-participation between a brand and the user thereof is a fertile area for analysing the new terrain on which game shows take place. The following article has the aim of putting the spotlight on the types of presentation, in two broadcasts of tele-reality , which demonstrate the presentation of the employment of products. The identification of these types of presentation will allow the analysis of the manner in which these types of presentation become the actual media structure





Autor: Didier Tsala-Effa - Cécile Mclaughlin - Marie-Pierre Pinto -

Fuente: https://hal.archives-ouvertes.fr/



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