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Management School, University of Sheffield, Conduit Rd., Sheffield S10 1FL, UK


Aberdeen Business School, Robert Gordon University, Garthdee Road, Aberdeen AB10 7QE, UK


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Academic Editor: Marc A. Rosen

Note: In lieu of an abstract, this is an excerpt from the first page.

Excerpt As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices 1–3.

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Autor: Caroline Oates 1,* , Panayiota Alevizou 1 and Seonaidh McDonald 2



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