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André Mathias Souza Plath ; Marcelo Gomes Gitirana Ferreira ; Fernando Antonio Forcellini ;Journal of Technology Management & Innovation 2012, 7 4

Autor: Yslene Rocha Kachba

Fuente: http://www.redalyc.org/


Introducción



Journal of Technology Management & Innovation E-ISSN: 0718-2724 ljimenez@jotmi.org Universidad Alberto Hurtado Chile Rocha Kachba, Yslene; Souza Plath, André Mathias; Gitirana Ferreira, Marcelo Gomes; Forcellini, Fernando Antonio Alignment of Quality Management in SMEs with the Market Performance Journal of Technology Management & Innovation, vol.
7, núm.
4, 2012, pp.
103-111 Universidad Alberto Hurtado Santiago, Chile Available in: http:--www.redalyc.org-articulo.oa?id=84725240014 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Received October 23, 2012 - Accepted December 08, 2012 J.
Technol.
Manag.
Innov.
2012,Volume 7, Issue 4 Alignment of Quality Management in SMEs with the Market Performance Yslene Rocha Kachba1, André Mathias Souza Plath2, Marcelo Gomes Gitirana Ferreira3, Fernando Antonio Forcellini4 Abstract The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve.
The methodology used was a multiple case study using questionnaires and systematic observations in SMEs.
Results showed that the quality of the companies surveyed is determined by the market segment in which they operate.
Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies.
The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness. Keywords: quality management; market segment; competitiveness. 1,2 Department of Textile Engineering, Federal University of Parana technological, Apucarana, PR, Brazil, 86812-460, phone # 00 55 (43) 3425-6460, email:...





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