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Loredana Di Pietro ;Journal of Technology Management & Innovation 2012, 7 4

Autor: Eleonora Pantano

Fuente: http://www.redalyc.org/


Journal of Technology Management & Innovation E-ISSN: 0718-2724 ljimenez@jotmi.org Universidad Alberto Hurtado Chile Pantano, Eleonora; Di Pietro, Loredana Understanding Consumers Acceptance of Technology-Based Innovations in Retailing Journal of Technology Management & Innovation, vol.
7, núm.
4, 2012, pp.
1-19 Universidad Alberto Hurtado Santiago, Chile Available in: http:--www.redalyc.org-articulo.oa?id=84725240008 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Received September 26, 2012 - Accepted Dic 04, 2012 J.
2012,Volume 7, Issue 4 Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing Eleonora Pantano1 & Loredana Di Pietro2 Abstract The availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer’s acceptance and usage of innovations in points of sale motivates writing of the present.
Review, with emphasis on the new variables integrated in the traditional model.
This is concerned with a synthesis of the current progresses in the field, thus offering a unified view of consumers’ behaviour towards new technical solutions.
Such synthesis is achieved from an extensive literature analysis, including computer science, innovation, human-computer interaction, and technology management perspectives.
For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies. Keywords: technology acceptance model (tam); technology adoption; innovation; consumer’s behaviour; retailing. Department of Business Science, University of Calabria, via P.
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