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Giuseppe Laria ;Journal of Technology Management & Innovation 2012, 7 3

Autor: Eleonora Pantano



Journal of Technology Management & Innovation E-ISSN: 0718-2724 Universidad Alberto Hurtado Chile Pantano, Eleonora; Laria, Giuseppe Innovation in Retail Process: From Consumers Experience to Immersive Store Design Journal of Technology Management & Innovation, vol.
7, núm.
3, 2012, pp.
194-205 Universidad Alberto Hurtado Santiago, Chile Available in: How to cite Complete issue More information about this article Journals homepage in Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Received July 31, 2012 - Accepted September 17, 2012 J.
2012,Volume 7, Issue 3 Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design Eleonora Pantano1, Giuseppe Laria2 Abstract Due to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones.
Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process.
The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing.
In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing.
Therefore, the paper provides important issues for scholars and practitioners. Keywords: technology management; innovation; virtual reality; retailing; consumer perception. Department of Business Science, University of Calabria, via P.
Bucci, cubo 3B, 87036 Arcavacata di Rende-CS, Italy, 0039 0984492235. 2 Department of Linguistics, University of Cal...

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